Attention Oak Park Shoppers!
So I was listening to my favorite band and trying to figure out what exactly makes their music great. The thing I like about this band is that it has so many influences of old style rock that even though you know their music is original, you swear that you’ve heard it before. Think about some of your favorite music and try to pinpoint what separates them from ALL the other music of the world. The ability to take something established and expand and improve upon it without taking away the essence is what I think separates good bands from great ones. This is kind of how I think of marketGroupie: it took something established (social rewards) and expanded and improved upon it without taking away its essence.
You’re all familiar with social rewards. They are incentives companies give to a customer, such as discounts or giveaways, in exchange for the ability of that customer to draw in more customers. Such programs are growing in popularity thanks to the vast array of social media outlets and the internet.
Sounds like a great idea, right? That’s because it is. Sites like Groupon and Living Social follow this model and are very successful. But it could be better. As it stands right now the customers are at the mercy of the site, having only a limited amount of time to choose select deals. If they stop to think about whether or not they want it, they miss the deal. The businesses are also at the mercy of the site; they must offer a deep discount for the customer and for the site. So they wind up making almost no profit and have to hope that people like the product enough to come back and pay full price, which isn’t always the case. So there you go. The social rewards paradigm is beautiful and imperfect.
I know what you’re thinking: “Where does marketGroupie fit into this?”
I’m glad you asked! marketGroupie takes some of the imperfections and fixes them without taking away the essence of the idea. marketGroupie has select partner stores where groupies can go and earn rewards; the more groupies, the higher the rewards. This is better for the customer because there’s no time limit and the deal is expanded to the entire store, not just one item. This is also better for the business because the customers will be coming back to the same store over and over again. It’s also a discount that’s attractive and sustainable for both the customer and the business. AND it’s an idea that Oak Park can decide to capitalize on.
So our friends at Oak Park now have the ability to give their customers a discount that will get them in the door and keep them coming back instead of a onetime deal that nets them no profit. And Oak Park customers are not constrained by a time limit or a single item in the store and can enjoy their discount time and time again.
Just like my favorite band augments rock music without changing its essence, marketGroupie augments the idea of social rewards without changing its essence. If you are someone who’s been on board with social rewards, then by all means rock with marketGroupie. Coming soon to select stores in Oak Park!